The Hog

The market The Hog sells into is the tooling that supplies AI agents and go-to-market teams with live web data. Buyers in this category have traditionally assembled separate vendors for search, enrichment, scraping, and monitoring, and the cost of that assembly falls on the engineering team that must keep the pipeline current.

Demand is shaped by how quickly the underlying signals move: funding events, hiring changes, and social activity that agents act on have short useful lives, which favors providers able to refresh and normalize data at request time rather than serving periodic snapshots. Competition is correspondingly broad, spanning agent-focused search APIs, go-to-market data platforms, and incumbent contact-data providers.

The Hog uses usage-based pricing with no tiers, seats, or feature gates. Each endpoint is metered at a flat per-call rate, and the first 500 calls each month are free.

Volume discounts apply automatically past 100,000 calls per month, and customers can set a spend cap. Enterprise pricing is available for custom data, security, and volume requirements.

The Hog is a unified web intelligence API for AI agents and go-to-market teams. It covers people data, company data, web search, deep research, news, social signals, sentiment, and web scraping through one credit-based endpoint.

Outputs are structured, confidence-ranked, and timestamped so agents can consume them directly without additional parsing.