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The Island Packet›
Analysis
AddedJun 30, 2026
UpdatedJun 30, 2026
The Island Packet

The Island Packet

Acquired Subsidiary

The Island Packet is a daily newspaper and digital news service covering southern Beaufort County, South Carolina.

HQ
Hilton Head Island, SC, US
Founded
1970
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Contents

  1. 01Executive Summary
  2. 02Products & Services
  3. 03Competitive Strengths
  1. 01Executive Summary
  2. 02Products & Services
  3. 03Competitive Strengths

Memo

The Island Packet is owned by The McClatchy Company and operates as part of its regional newspaper portfolio serving the South Carolina Lowcountry. Its newsroom is based in Bluffton, South Carolina, and it shares some digital and advertising infrastructure with affiliated McClatchy properties.

The publication maintains its own brand and editorial focus on Hilton Head Island, Bluffton, and Beaufort County, while drawing on McClatchy-wide resources for technology, subscriptions, and national partner content.

Product Overview

The Island Packet is a daily newspaper and digital news service focused on southern Beaufort County, South Carolina. Its coverage centers on Hilton Head Island and Bluffton, with reporting on local government, crime and public safety, schools, sports, business, weather, food and drink, and community life.

Content is distributed through a print edition, the IslandPacket.com website, email newsletters, and mobile platforms. The publication also syndicates partner content and offers digital subscriptions, advertising, and classified listings under the McClatchy network.

Competitive Advantages

The Island Packet has covered the South Carolina Lowcountry since 1970, giving it a long-tenured local newsroom and deep institutional knowledge of Beaufort County. Its focus on Hilton Head Island and Bluffton allows it to target a defined regional audience.

As part of the McClatchy network, the paper benefits from shared digital infrastructure, advertising services, and syndicated content. Its multi-platform distribution—print, website, newsletters, and social channels—supports reader reach and advertising inventory.