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TheSoul Publishing
AddedFeb 15, 2024
UpdatedJun 28, 2026
TheSoul Publishing

TheSoul Publishing

TheSoul Publishing: A Cyprus-based digital media company, creating and monetizing short-form content across popular global brands.

HQ
Limassol, Limassol District, CY
Founded
2016
Overview
Compare
Employees
Website

Founded in 2016 by Pavel Radaev and Marat Mukhametov, TheSoul Publishing is a digital media company based in Limassol, Cyprus. Its core mission is to create engaging and light-hearted short-form video content that resonates globally. The company oversees multiple brands, including the immensely popular YouTube channel 5-Minute Crafts, which is among the top 20 most-subscribed channels worldwide. TheSoul Publishing focuses on producing content that is easily consumable and widely appealing, targeting a broad international audience.

Notable figures associated with TheSoul Publishing include Victor Potrel, who has been instrumental in expanding the company's reach and influence. The company has received multiple accolades, including Webby Awards and Shorty Awards, recognizing its excellence in digital content creation. TheSoul Publishing's impact is evident in its vast online presence and the significant engagement its content generates across various platforms. Its innovative approach to digital media has set new standards in the creator economy, making it a prominent player in the global digital content landscape.

TheSoul Publishing - Quick Facts

When was TheSoul Publishing founded?

TheSoul Publishing was founded in 2016.

Where is TheSoul Publishing's headquarters located?

TheSoul Publishing's headquarters is located in Limassol, Limassol District, CY.

How many employees does TheSoul Publishing have?

TheSoul Publishing has 1,084 employees as of Feb 4, 2024.

TheSoul Publishing - Classification

Ownership
  • Private
Technology
  • AI
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Advertising
Customer
  • Consumers
Main Product
  • Video Content
Tags
  • Creator Economy
NAICS
  • 510000Information
SIC
  • 7300Business Services
  • 7310Advertising
  • 7313Radio, Television, And Publishers' Advertising Representatives
Show 12 more industry codes
NAICS
  • 513100Newspaper, Periodical, Book, and Directory Publishers
  • 513120Periodical Publishers
  • 513130Book Publishers
  • 710000Arts, Entertainment, and Recreation
  • 513000Publishing Industries
SIC
  • 2700Printing, Publishing, And Allied Industries
  • 2730Books
  • 2731Books: Publishing, Or Publishing And Printing
  • 2740Miscellaneous Publishing
  • 7900Amusement And Recreation Services
  • 7920Theatrical Producers (except Motion Picture), Bands, Orchestras
  • 7929Bands, Orchestras, Actors, And Other Entertainers And Entertainment