Theya was founded with the core mission of simplifying Bitcoin self-custody for users who find crypto exchanges risky and hardware wallets complex. The company's vision is to become the default consumer app for Bitcoin, offering a seamless user experience through its multi-signature wallet that can be set up using smartphones. Theya provides a range of services including Bitcoin accumulation, lending, investments, and payments, focusing on delivering the convenience of centralized exchanges without compromising the control and security offered by hardware wallets.

Notable affiliated people and investors in Theya include prominent figures in the cryptocurrency and fintech industries, although specific names are not disclosed. Key achievements of Theya include the successful development and launch of their user-friendly self-custody app, which has garnered positive feedback for its simplicity and security. The overall impact of Theya is significant in the realm of Bitcoin self-custody, as it empowers users to maintain control over their assets while enjoying the benefits of a streamlined, secure, and accessible platform.