This is Unfolded

Anoushka is a sustainable T-shirt from This is Unfolded, available in blue, black, and white, with a boxy fit and eco-friendly materials.

This is Unfolded highlights overproduction in fashion, noting that 30% of new clothes are never sold.

The clothing industry is the second-largest polluting industry globally, producing more emissions annually than the United Kingdom, Germany, and France combined.

Thirty percent of new clothing annually—24 billion items—go unsold, contributing 3% of global greenhouse gas emissions.

YOUR CLOTHES ARE CHANGING LIVES Thanks to buying from This is Unfolded you're having a direct impact on the lives of thousands of children in India through our partners at Pratham. All just by waiting a little longer for amazing clothes... Pratham have supported 3,500 children to learn to read and write thanks to you b

Sustainable Fashion platform Unfolded raises pre-seed round of £1.2 million to kickstart a sustainable fashion revolution.

This is Unfolded collaborates with over 3,000 customers to design collections, produces clothes only after orders, and supports education programs.

As seen on As seen on Oh hey there, welcome to Unfolded! Fashion without waste that does so much good in the world You might have seen our CEO & Co-Founder, Cally, take on the Dragons on BBC’s Dragons’ Den, so if you’re new around here - WELCOME! Since filming back in June 2022, a lot has happened with Unfolded (&a

This is Unfolded offers Boxing Day discounts on past collections, rated 4.9 on Trustpilot.

This is Unfolded designs clothes to reduce waste, avoiding unsold inventory and minimizing energy and water use.

Cally Russell is the co-founder of leading sustainable clothing brand This Is Unfolded. Cally Russell is Edinburgh-based and has years of experience running fashion companies and partnering with sustainable retail businesses looking to improve results.

This is Unfolded offers sustainable clothing made after orders, supporting ethical production and reducing waste.

This is Unfolded operates as a community-driven brand reducing fashion waste, with over 10,000 members shopping more consciously.

This is Unfolded focuses on waste reduction in fashion by producing clothes only after orders and prioritizing ethical practices.

This is Unfolded gift cards fund sustainable, affordable fashion with a positive global impact.