RRBB, a 65-year-old New Jersey accounting firm is integrating AI into workflows through its partnership with Thrive Holdings. But its history says technology is rarely the hard part. People are.
Thrive Holdings, a private equity spin-out backed by OpenAI and Thrive Capital, acquires ADT for **$7.6 billion in equity** (total enterprise value of **$15.3 billion**) to integrate its physical security operations into a new **AI-powered smart home security business**. The deal leverages OpenAI’s AI models, engineering support, and long-term revitalization strategy, though no specific products were announced. ADT will serve as the foundation for Thrive’s expanded security offerings amid growing competition from tech giants like Apple and Amazon in AI-driven home security.
Thrive Holdings acquires ADT in an all-cash take-private deal valued at **$15.3 billion in enterprise value**, financed by Apollo-affiliated funds. ADT, a provider of home security systems, cameras, and smart-home tech, generates recurring revenue through monitoring subscriptions. The transaction follows Apollo’s 2021 sale of its remaining stake and marks ADT’s second privatization in a decade. The deal offers a **46% premium** over ADT’s October 27 stock price and is pending regulatory and shareholder approval, with a targeted close in **Q1 2027**.
Oct 2026AxiosNews article
Thrive Holdings
Thrive Holdings owns businesses in accounting and IT services.
