
Makes a clip-on toilet sensor that tracks gut, hydration, and urinary health.
Throne One is a clip-on toilet rim sensor that uses a downward-facing camera and a pipeline of computer vision models to score gut health, hydration, and urinary flow after everyday bathroom visits. The companion app presents trends and plain-language insights without wearables or manual logging, and supports multiple household users.
Pricing centers on device hardware plus a low monthly membership, with HSA/FSA eligibility marketed to U.S. consumers. A Gut Health AI coach beta lets members explore personal patterns after poor gut days through conversational follow-up questions.
Bathroom-based wellness sensing is attracting both startups and large fixture brands as gut health and hydration remain under-measured compared with sleep and fitness wearables. Consumer interest in IBS and digestive symptom tracking, plus employer and benefits channels, create adjacent go-to-market paths beyond pure direct-to-consumer hardware sales.
Competitive intensity may rise as incumbents such as Kohler Health enter with their own toilet sensors, pressuring differentiation on software coaching, multi-user UX, clinical research partnerships, and privacy messaging around downward-facing cameras.
Throne emphasizes hands-free multi-user identification via nearby phones rather than fingerprint scans, aiming for less friction than some rival bathroom sensors. Its dataset strategy combines computer vision metrics with optional conversational coaching to personalize gut and hydration guidance over time.
Leadership depth from consumer wearables, including WHOOP product experience, and gastroenterology advisors support a long-term roadmap toward earlier detection research while the current product is positioned as general wellness tracking rather than a clinical diagnostic.