Inspiration Commerce Group (ICG) acquires Trouva, an online marketplace, in its fifth acquisition within three years. The deal follows a period of instability for Trouva early in 2025, signaling a shift in ownership and operational direction for the platform.
Inspiration Commerce Group (ICG), owner of Stylight, acquires Trouva, a boutique-focused online marketplace. The move aims to strengthen ICG’s position in the curated fashion e-commerce space by integrating Trouva’s independent boutique network. Trouva previously connected shoppers with small brands and designers through its platform.
Re:store acquires the ecommerce brand Trouva from Next. The move marks another shift in ownership for Trouva, previously linked to Made.com. Both companies operate in the online home goods and furniture sector.
Trouva secures $22 million in funding to expand internationally. The London-based platform connects independent boutiques with consumers, offering a curated alternative to broader marketplaces like Amazon. The marketplace focuses on niche retailers and specialized goods.