Founded in 2014, Trove provides a white-label logistics platform designed to empower brands to control their secondary market sustainably. The company's core mission is to help brands reach new customers and deepen existing relationships while fostering more sustainable, circular business practices. Trove offers an end-to-end technology and logistics solution that enables brands to build profitable branded resale programs, extending the life of products and supporting sustainability goals.
Notable individuals affiliated with Trove include CEO Vijay Ravindran. The company has achieved significant milestones, including extending the life of over 100 million items and winning the Innovation by Design award in 2023. Trove's impact is evident in its contribution to decarbonizing fashion and promoting sustainable business models, making it a key player in the recommerce industry.