True & Co

True&Co.’s thong features weightless microfiber, a smooth waistband, and a low-rise fit for a seamless look under clothing.

True&Co.’s hipster underwear uses microfiber to stay invisible under fitted dresses and tailored pants.

Ever wonder what the average bra size is for women today? Turns out, the answer is a lot more involved than simply determining the median cup and band sizes worn by women around the world. For example, did you know that several factors, including age, weight and where you live all influence the measurement? We think th

Now I know my A, B, C, D, DD (or E), DDD (or F), or do you? When it comes to bra cup sizes, many think the further into the alphabet, and or more letters, the larger. But it’s not quite that simple, in fact, cup size, as described by this sequence of letters, is completely relative, to band size that is. What does cup

True&Co. discusses how breast shape affects bra fit beyond standard measurements.

True&Co. directs customers to support@trueandco.com for product or order questions.

True&Co. designs bras and underwear for comfort and repeat wear, offering varied styles and colors.

True&Co. offers 30-day returns or exchanges for online purchases, with extended windows for holiday orders.

True&Co. provides standard shipping for $8.99 (under $75) or free (over $75) with 3–6 business days, and expedited shipping for $19.99 with 2 business days.

Basic Resources acquires Warners, Olga, and True & Co. from PVH for **$160 million in cash**, with an earnout of up to **$10 million** tied to 2024 sales. The deal, part of PVH’s **PVH+ Plan**, consolidates core apparel brands under Basic Resources. The transaction is set to close by **late November**.

Feb 2024BODY MagazineNews article

PVH Corp. sells its innerwear brands Warners, Olga, and True & Co. to privately held Basic Resources for $160 million. The transaction is set to finalize by the end of November, transferring ownership of the three brands.

Nov 2023Fashion DiveNews article

PVH, owner of Calvin Klein, is acquiring lingerie e-commerce startup True & Co. The company gained significant customer and investor interest despite facing profitability challenges.

Mar 2017Retail DiveNews article

PVH, the owner of Calvin Klein, acquires bra startup True&Co to expand its lingerie portfolio. True&Co pioneered a direct-to-consumer e-commerce model for bras, targeting a younger demographic with customizable sizing and styling options. The acquisition aligns PVH’s strategy to modernize its brand offerings through digital innovation.

Mar 2017TechCrunchNews article