TrueCar, Inc., formerly Zag.com, is dedicated to transforming the car-buying experience by providing an online platform that offers comprehensive data, pricing information, and a communication channel between consumers and automobile dealers. Founded in February 2005 by Scott Painter and Tom Taira, the company focuses on the U.S. market, helping customers make informed decisions on new and used cars, including electric vehicles. TrueCar's platform allows users to search for vehicles, understand their buying power, and find cars that fit their budget.
TrueCar has made significant strides in the automotive industry, becoming a publicly traded company on Nasdaq under the ticker symbol TRUE and a component of the Russell 2000 Index. The company is headquartered in Santa Monica, California, with key leadership including CEO Jantoon Reigersman and CFO Teresa Luong. TrueCar's impact is evident through its extensive user base and the trust it has built with both consumers and dealers, facilitating transparent and efficient car transactions across the United States.
