TrueLens offers Socialgraphics
Product
Socialgraphics was TrueLens's social-data enrichment platform matching CRM customers to public social profiles.
- Inactive
Socialgraphics was TrueLens's social-data enrichment platform matching CRM customers to public social profiles.
Socialgraphics was the sole product of TrueLens, a division of SocMetrics, Inc. It matched customer records in a brand's existing CRM to those customers' public social profiles and appended individual-level attribute categories, including purchase intents, in-market buyers, brand affinities, interests, media habits, influence, and competitor brands, for segmentation, acquisition, retention, and loyalty programs. Clients included Neiman Marcus, Adidas and TaylorMade, Urban Outfitters, Johnny Cupcakes, Game Show Network, Force Factor, and DODOcase.
The product is no longer available: the last live product-page capture dates to September 2014, and by August 2015 the truelens.com domain redirected to an unrelated site. Grapevine's July 2017 acquisition announcement covered the SocMetrics Influencer Platform, which it rebranded Scout by Grapevine, and did not name Socialgraphics.
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