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Underground Cellar
AddedFeb 15, 2024
UpdatedJun 18, 2026
Underground Cellar

Underground Cellar

Inactive

Revolutionizing wine sales with gamified e-commerce for value and brand integrity.

HQ
San Francisco, CA, US
Founded
2014
Accelerator
Y Combinator logoY CombinatorW15
Overview
Compare
Fundraising
Employees
Website

Underground Cellar, founded with the mission to revolutionize the wine e-commerce market, offers a unique platform that gamifies the wine purchasing experience. By providing upgrades instead of discounts, the company ensures that buyers receive exceptional value while sellers can maintain their brand integrity. This innovative approach targets the $70 billion US consumer wine market, aiming to enhance the overall wine buying and selling experience.

Notable for its distinctive business model, Underground Cellar has attracted attention from both wine enthusiasts and industry professionals. Despite facing challenges, including a bankruptcy process, the company has made a significant impact by introducing a fresh perspective on wine sales. Its gamified system has set a new standard in the market, emphasizing value and brand protection, and leaving a lasting impression on the e-commerce landscape.

Underground Cellar - Similar Companies

Wineshop logo

Wineshop

wineshopathome.com

Which Winery logo

Which Winery

whichwinery.com

Rock Wall Wine Company logo

Rock Wall Wine Company

Maker Wine logo

Maker Wine

makerwine.com

Cellar 503 logo

Cellar 503

cellar503.com

WineSimple logo

WineSimple

Savvy Cellar Wines logo

Savvy Cellar Wines

savvycellar.com

Wine.com logo

Wine.com

Vintage Wine Estates logo

Vintage Wine Estates

Bright Cellars logo

Bright Cellars

brightcellars.com

invino logo

invino

invino.com

The Drop Wine logo

The Drop Wine

Winerist logo

Winerist

winerist.com

Cellar logo

Cellar

Kerr Cellars logo

Kerr Cellars

kerrcellars.com

Underground Cellar - Quick Facts

Who are Underground Cellar's competitors?

Companies similar to Underground Cellar include Wineshop, Which Winery, Rock Wall Wine Company and Maker Wine.

When was Underground Cellar founded?

Underground Cellar was founded in 2014.

Where is Underground Cellar's headquarters located?

Underground Cellar's headquarters is located in San Francisco, CA, US.

How much has Underground Cellar raised to-date?

As of Mar 1, 2022, Underground Cellar has raised a total of $13.5M (USD).

Underground Cellar - Classification

NAICS
  • 440000Retail Trade
  • 445000Food and Beverage Retailers
  • 445300Beer, Wine, and Liquor Retailers
  • 445320Beer, Wine, and Liquor Retailers
SIC
  • 5920Liquor Stores
  • 5900Miscellaneous Retail
Show 12 more industry codes
NAICS
  • 310000Manufacturing
  • 311000Food Manufacturing
  • 312100Beverage Manufacturing
  • 312130Wineries
  • 312140Distilleries
  • 312000Beverage and Tobacco Product Manufacturing
SIC
  • 2000Food And Kindred Products
  • 2080Beverages
  • 2084Wines, Brandy, And Brandy Spirits
  • 2085Distilled And Blended Liquors
  • 5400Food Stores
  • 5490Miscellaneous Food Stores