
Underlining
Underlining®: A premium, cruelty-free beauty brand from SF & LA, offering high-quality makeup and skincare.
- 14
- Company
- Glendale, CA, USUnited States
Underlining® is a premium beauty brand founded in San Francisco and Los Angeles. The company's core mission is to deliver high-quality makeup and skincare products that are 100% cruelty-free, under the banner of Premium People Products™. Underlining focuses on reimagining beauty and wellness, offering a diverse range of products including nails, cosmetics, skincare, and eyebrows. Their market focus includes both the U.S. and Canada, with a strong presence in retail locations like Sally Beauty.
Notable achievements for Underlining include raising a $6 million seed round to fund beauty innovation and the successful launch of their Nailboo® brand in nearly 3,000 Sally Beauty locations across North America. The company has been recognized as an incubator to watch in the beauty industry, highlighting its rapid growth and impact. Underlining's commitment to cruelty-free products and innovative beauty solutions has solidified its reputation as a forward-thinking leader in the premium beauty market.
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Quick Facts
Who are Underlining's competitors?
Companies similar to Underlining include Subtl Beauty, Winky Lux, e.l.f. Beauty and Junoco.
When was Underlining founded?
Underlining was founded in 2018.
Where is Underlining's headquarters located?
Underlining's headquarters is located in Glendale, CA, US.
When was Underlining's last funding round?
Underlining's most recent funding round was for $6M (USD) in February 2022.
How much disclosed funding has Underlining raised?
As of Feb 3, 2022, Underlining has disclosed funding of $6M (USD). Undisclosed round amounts are excluded.
How many employees does Underlining have?
Underlining has 14 employees as of Feb 4, 2024.
Classification
- Ownership
- Geographic Exposure
- Revenue
- Customer
- Tags
- NAICS
- 320000Manufacturing
- 325600Soap, Cleaning Compound, and Toilet Preparation Manufacturing
- 325620Toilet Preparation Manufacturing
- 325000Chemical Manufacturing
- SIC
- 2844Perfumes, Cosmetics, And Other Toilet Preparations
- 2800Chemicals And Allied Products
- Industry
- —Chemical Companies
- —Manufacturing Companies
- —Soap And Cosmetics Companies
Show 4 more industry codes
- NAICS
- 330000Manufacturing
- SIC
- 2890Miscellaneous Chemical Products
- 2899Chemicals And Chemical Preparations, Not Elsewhere Classified
- 3900Miscellaneous Manufacturing Industries