Vana
Vana was a Los Angeles-based direct-to-consumer marketplace and marketing platform for licensed cannabis and CBD brands.
- Inactive
Vana was a Los Angeles-based direct-to-consumer marketplace and marketing platform for licensed cannabis and CBD brands.
Vana's brand-marketing platform ran cannabis and CBD advertising with mainstream publishers including BuzzFeed, Hearst, and USA Today, reaching audiences through age-gating and state-gating rather than open ad networks. The company raised funding across three rounds and its last announced financing was a Series A in 2019.
Vana's consumer surfaces are gone: the App Store listing for its mobile application returns no page, and govana.com resolves to a parked domain page rather than a storefront. Directory coverage from Tracxn grouped Vana with cannabis software and marketing vendors including SpringBig, Fyllo, Happy Cabbage and Enlighten.
Source: businessinsider.com
Vana reached cannabis consumers through its own direct-to-consumer shop and delivery marketplace, while reaching brand advertisers through a marketing platform for cannabis and CBD brands. Built In Los Angeles described that platform as helping brands get in front of readers.
Its mobile application, listed as Vana | Cannabis & Marijuana, supported product discovery, ordering and delivery within California. Third-party directories described a direct-to-consumer shop selling licensed cannabis and CBD products.
Source: builtinla.com
Vana competed in the Los Angeles cannabis technology market, where the data provider Tracxn grouped it with cannabis-focused software and marketing companies including SpringBig, Fyllo, Happy Cabbage and Enlighten. Tracxn recorded Vana with two employees and a funding stage of Series A as of 2026.
The company's last reported round was a Series A announced in 2019, and it filed no later financing with the directory. Cannabis commerce platforms generally sell into licensed retailers and brands whose marketing budgets are constrained by state advertising rules.
Source: tracxn.com