Vector
Account-based marketing platform that selects and scores target accounts with cited evidence and runs contact-level advertising.
Account-based marketing platform that selects and scores target accounts with cited evidence and runs contact-level advertising.
Vector positions its advertising at the contact level, targeting verified individual buyers inside buying committees rather than the account-level audiences used by established account-based marketing platforms such as 6sense, Demandbase, and RollWorks. Its device-fingerprinting approach matches work emails with personal hashed emails and mobile advertising IDs, and the company cites LinkedIn match rates of up to 90 percent for its audiences.
The platform differentiates on evidence-backed scoring: account stage changes carry citations to the specific signals behind them, and reporting presents ordered campaign touches and creative-level outcomes as account stories rather than multi-touch attribution. Buying signals are metered as credits, with customer-supplied CRM, marketing-automation, and product-usage data excluded from metering.
Source: vector.co
Vector competes in B2B account-based marketing software, where the established vendors are account-level intent and advertising platforms.
Vector's stated position is that account-level tools stop at the account while it identifies and targets the named contacts inside a buying committee. Its site frames the market shift as moving from static fit scores toward buying-stage classification backed by cited evidence.
Source: vector.co
Vector prices on a flat monthly platform fee plus usage credits rather than a flat enterprise contract.
The platform fee covers account journeys, account selection, core reporting, CRM and advertising integrations, admin and permissions, while credits are drawn by tracked accounts, processed site traffic, premium or custom signals, and automated actions such as bid-agent campaigns. Data the customer supplies from its own CRM, marketing automation, forms, and product usage is not metered.
Source: vector.co
Vector sells one unified account-based marketing platform organized into modules for buying signals, account selection and stage scoring, account and contact journeys, contact-level advertising audiences, and reporting built around account stories. An automated bid-management action optimizes LinkedIn Ads bids, and a Model Context Protocol interface exposes campaign and visitor data to AI clients.
The platform is priced as a flat monthly fee plus usage credits drawn by tracked accounts, processed site traffic, premium or custom signals, and automated actions such as bid-agent campaigns; the MCP interface is included in the platform fee. Before a September 2026 consolidation, Vector marketed three standalone products — Reveal, Target, and Bid Agent — with separate pricing tiers.
Source: vector.co
