Vendr, founded with the mission to streamline the software purchasing process, aims to make buying and selling SaaS products more efficient and cost-effective. The company offers a suite of services including pricing benchmarks, negotiation support, procurement automation, and integrations. Vendr's platform is designed to help software buyers reduce costs and assist sellers in acquiring customers at a lower customer acquisition cost (CAC). Their market focus is on finance and procurement leaders who seek to optimize their software investments.

Notable figures associated with Vendr include its founder and key investors from prominent venture capital firms. The company has facilitated over $4 billion in software transactions across more than 2,500 software sellers. Key achievements include the development of the world's largest software buying community and the introduction of features like Vendr Verified and SaaS Trends Report. Vendr's impact is evident in its ability to save businesses significant amounts on software purchases while simplifying the procurement process.