Petlove, a São Paulo-based online platform, secures $150 million in funding to expand its digital marketplace for pet products and services. The round is led by Riverwood Capital, with participation from SoftBank. The company aims to strengthen its position in Brazil’s growing pet care sector through this investment.
PetLove, a SoftBank-backed pet product retailer, merges with DogHero, a pet services company backed by investors including Rover. The combination unites an e-commerce platform specializing in pet supplies with a marketplace for pet care services.
Petlove acquires Vetus to expand its marketplace strategy and compete with rivals like Petz and Cobasi in Brazil’s pet e-commerce sector. The move aims to integrate third-party sellers into its platform, strengthening Petlove’s position as a dominant player in the market.
Petlove, a Brazilian e-commerce platform for pet products, secures a strategic investment from L Catterton’s Latin America division. The funding partners with Petlove’s leadership and three other investors to accelerate growth and expansion across Brazil. The collaboration focuses on leveraging technology to boost online pet product sales.
