L Catterton invests in Viee, a Chinese company specializing in vegan beverages. The move expands L Catterton’s portfolio in plant-based food and drink brands. Viee focuses on developing alternative protein drinks for health-conscious consumers.
Sichuan Viee Beverage Food Co. secures funding from L Catterton to develop plant-based dairy beverages with spice-neutralizing properties. The company claims to be the largest alt-dairy producer in western China, targeting health-conscious consumers with innovative formulations.
L Catterton, backed by LVMH, invests in Weiyi to boost its brand presence in China’s southwest region. The partnership aims to expand Weiyi’s market influence amid growing demand for plant-based protein products. Weiyi focuses on developing alternative protein solutions for health-conscious consumers.
China’s plant-based beverage company **Viee** secures strategic investment from private-equity firm **L Catterton**. The funding supports Viee’s expansion in the growing plant-based drinks market, leveraging its existing product portfolio.
