Vincere Health, founded at the Harvard Innovation Lab, is a behavior change company with a core mission to enhance health outcomes through innovative technology and personalized support. The company's vision is to make healthier living accessible and rewarding, particularly for hard-to-reach populations. Vincere Health offers a platform that combines AI-enabled engagement, incentives, and personalized counseling, which is often covered by insurance. Their primary focus is on smoking cessation and other health behavior modifications.

Notably, Vincere Health has become part of RVO Health, a collaboration between Optum and Red Ventures. The company has achieved significant milestones, including over threefold improvements in member engagement and activation rates. These achievements underscore their impact on healthcare accessibility and effectiveness, making them a key player in the health tech industry.