Founded by a group of ocean scientists and apparel professionals, Waterlust aims to promote sustainable living through educational clothing. The company's core mission is to utilize their products to educate, motivate, and encourage environmentally conscious behavior. Waterlust offers a range of apparel and accessories designed with sustainability in mind, targeting consumers who are passionate about ocean conservation and environmental stewardship.

Notable affiliated individuals include the founding team of ocean scientists who bring credibility and expertise to the brand. Waterlust has garnered attention for its innovative approach to combining fashion with environmental education. Key achievements include the development of eco-friendly materials and a take-back program to reduce waste. The overall impact of Waterlust is seen in its growing community of environmentally aware customers and its contribution to raising awareness about ocean conservation through everyday apparel.