WD-40 Company offers GT85
PTFE-based cycle and multi-use lubricant spray for chains, cables, and mechanical components.
GT85 is specifically engineered for cycling and outdoor equipment maintenance, combining water displacement, penetrating oil, and PTFE dry lubricant in a single aerosol formula. The PTFE dry lubricant component leaves a protective film that resists attracting mud and debris, a critical advantage for mountain biking and winter cycling where liquid lubricants collect particulate contamination.
GT85's UK market leadership in the cycling maintenance segment is reinforced by professional cyclist and workshop mechanic acceptance as a trusted performance product. Compared to single-function chain lubricants, GT85's versatility as a multi-use maintenance spray reduces the number of products a cyclist or mechanic must carry and apply during routine servicing.
GT85 has limited geographic distribution outside the United Kingdom, restricting total addressable market relative to globally distributed bicycle maintenance brands including Finish Line, Muc-Off, and Rock N Roll. These competitors invest more heavily in sponsorship of professional cycling teams and events, which drives brand awareness and aspirational purchase intent among enthusiast consumers.
The independent bike shop channel through which GT85 primarily sells faces sustained pressure from direct-to-consumer brands and e-commerce platforms that prioritize review-driven brand selection. GT85's limited digital marketing presence relative to these newer competitors constrains its ability to build brand awareness with younger cyclists who research products online before purchase.
GT85 was created in 1985 by John Chapman, a motor racing enthusiast in the United Kingdom, working with an ex-RAF chemist in Kendal, England. Chapman developed the formula to meet the performance demands of his transport company and motorsport activities, requiring both penetrating lubrication and corrosion protection in demanding environmental conditions. The product name encodes its year of origin.
WD-40 Company acquired GT85 from PNS Group in 2014, adding a dedicated precision cycling and equipment maintenance product to its UK portfolio. GT85 contains PTFE (polytetrafluoroethylene) dry lubricant and is particularly popular among cyclists and motorcycle enthusiasts in the United Kingdom.
The UK and European cycling maintenance market has grown alongside rising cycling participation driven by urban cycling infrastructure investment, e-bike adoption, and cycling-as-commute growth following the post-pandemic period. GT85 is positioned to benefit from expanded cycling participation across both recreational and commuter segments, which have increased maintenance product demand.
The cycling maintenance category is competitive, with both multi-use products and single-function specialty products (chain lubricants, degreaser, frame polish) capturing different consumer segments. GT85's PTFE formulation positions it well for the growing mountain biking and gravel cycling segments, where dry lubricant performance in variable conditions is valued by performance riders.
GT85 is a PTFE-based bicycle and motorcycle lubricant and protectant developed in the United Kingdom, widely used by cyclists, motorcycle enthusiasts, and mechanics for chain lubrication, cable and derailleur protection, and rust prevention. The PTFE (polytetrafluoroethylene) formula deposits a dry, non-greasy film that resists water and dirt accumulation, making it well-suited for wet-weather cycling and year-round maintenance.
WD-40 Company distributes GT85 primarily through cycling and motorcycle retail channels in the UK and selected European markets. The product holds a loyal user base among enthusiast cyclists and is stocked by independent bike shops and cycling specialty retailers alongside category-leading maintenance brands.
GT85 is positioned as a specialist cycling and precision maintenance product and priced at a premium to general multi-purpose lubricants. The PTFE formulation and cycling-specific positioning support above-category pricing in bicycle retail and online channels.
In the UK market, GT85 typically retails above commodity maintenance sprays, aligned with the sport-specific premium segment of the cycling accessories category. The brand's positioning within cycling retail and sports specialty channels supports a price point that reflects the application-specific performance premium over general-purpose alternatives.
GT85 is a PTFE-based multi-use lubricant and corrosion protection spray designed for cycling, automotive, and general maintenance applications. Sold primarily in the United Kingdom and Europe, GT85 is known among cyclists as a chain lubricant and degreaser.
GT85 contains polytetrafluoroethylene (PTFE) particles that deposit a dry, low-friction protective layer on metal surfaces. The product is available in aerosol cans and is distributed through bicycle shops, automotive parts retailers, and hardware stores in the UK and European markets.
PTFE-based cycle and multi-use lubricant spray for chains, cables, and mechanical components.