The Wesleyan Media Project provides scholarly access to Vivvix/CMAG tracking data and video files of broadcast television political ads from 210 U.S. media markets, along with coding for federal and gubernatorial airings.
During federal election years, the Wesleyan Media Project releases real-time data on aggregate trends. Academic requests for pre-2010 data should be directed to the Wisconsin Advertising Project.
The Wesleyan Media Project tracks and analyzes political ads by federal and gubernatorial candidates in real-time during elections. It also studies how media, including ads and news, influences opinions on health policies like the Affordable Care Act.
Transparency and government responsiveness depend critically on real-time publicly available information disclosing efforts to influence elections. The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on the
