The WeWard mobile app rewards users with cash, gift cards, and donations for the steps they walk each day.
WeWard is a free mobile app that converts daily steps into a virtual currency called Wards. Users can redeem Wards for cash through PayPal or Venmo, gift cards and deals from partner brands, or charitable donations. The app includes a pedometer, personalized goals, social leaderboards, collectible location-based WeCards, and walking challenges.
Available on iOS and Android, the app is used in 29 countries. In 2026 WeWard introduced "Walking Mode," which lets users lock selected apps until they reach a customizable daily step goal.
| Attribute | WeWard — Walking Rewards Mobile App | CashWalk — Step Rewards Mobile App | Macadam — Step Counter & Walking Rewards Mobile App | Sweatcoin — move-to-earn fitness and walking rewards app, Sweatcoin — Walking Step Counter | Walk15 — Motivation to Walk Mobile App | Winwalk — mobile walking tracker and step rewards app | |
|---|---|---|---|---|---|---|---|
| Provider | |  |  |  |  |  | |
| Founded | 2019 | 2019 | 2022 | 2014 | 2019 | 2020 | |
| Sells To | Consumers | Consumers | Consumers | Brands/Advertisers, Consumer, Enterprise/Healthcare | Consumers | Consumer | |
| Pricing Model | Advertising, Affiliate, Freemium | Software, Transactional | Freemium | Advertising/Marketplace, B2B2C, Subscription | Freemium | Advertising | |
| Ownership | B Corp, Private | — | — | Private, Venture-Backed | — | Privately Held |
Provider
Founded 2019
Sells To Consumers
Pricing Model Advertising, Affiliate, Freemium
Ownership B Corp, Private
Provider
Founded 2019
Sells To Consumers
Pricing Model Software, Transactional
Ownership —
Provider
Founded 2022
Sells To Consumers
Pricing Model Freemium
Ownership —
Provider
Founded 2014
Sells To Brands/Advertisers, Consumer, Enterprise/Healthcare
Pricing Model Advertising/Marketplace, B2B2C, Subscription
Ownership Private, Venture-Backed
Provider
Founded 2019
Sells To Consumers
Pricing Model Freemium
Ownership —
