Live Shopping Platform
Provider 
Founded 2019
Sells To Consumers
Pricing Model Transactional Commission
Ownership Venture Capital
Whatnot operates a live shopping marketplace where sellers host interactive video shows to sell across more than 250 categories. The platform blends live streaming, chat, auctions, fixed-price sales, and flash sales with integrated payments and shipping into one commerce experience.
Buyers discover live shows and products, join streams to bid and interact with hosts in real time, and complete purchases through the app. Sellers build audiences by category, schedule shows, and use tools for listings, discovery, and fulfillment while growing communities around shared interests.

Live marketplace where sellers host interactive video shows to auction and sell collectibles, fashion, and more in real time.
| Attribute | Live Shopping Platform | AI Commerce Platform | eBay Live | Fanatics Live | NTWRK Live Shopping | Online Jewelry Auctions | |
|---|---|---|---|---|---|---|---|
| Provider | |||||||
| Founded | 2019 | 2022 | 1995 | 2002 | 2018 | 2018 | |
| Sells To | Consumers | B2B | Consumers, Small Business | Consumers | Consumers | — | |
| Pricing Model | Transactional Commission | Subscription | Commission, Transactional | Transactional | Transactional | Transactional | |
| Ownership | Venture Capital | Private | Public | Public | Private, Venture Capital | Private, Venture Capital |
Provider 
Founded 2019
Sells To Consumers
Pricing Model Transactional Commission
Ownership Venture Capital
Provider 
Founded 2022
Sells To B2B
Pricing Model Subscription
Ownership Private
Provider 
Founded 1995
Sells To Consumers, Small Business
Pricing Model Commission, Transactional
Ownership Public
Provider 
Founded 2002
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 2018
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture Capital