Where To Go (W2GO) is a nightlife app launched in December 2013, based in Tallinn, Estonia. The core mission of W2GO is to enhance the nightlife experience by connecting party-goers in real-time at clubs and events globally. The app allows users to check-in, interact with friends or other attendees, and find the best-rated nightlife spots based on realistic, emotion-driven reviews from their social circles rather than abstract ratings. It aims to provide a more personalized and trustworthy guide to nightlife activities.
Notable affiliated people and investors include key figures from the Estonian tech scene, although specific names are not publicly disclosed. Since its launch, W2GO has achieved significant milestones, including a growing user base and positive feedback for its innovative approach to social nightlife interaction. The app's impact lies in its ability to create a more connected and enjoyable nightlife experience, fostering real-time social interactions and reliable recommendations among users.
