Xappmedia

Audio.ad will offer XAPP Ads that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking. Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market.

XAPPmedia now offers a demo app for iPhone users to experience its ad format.

In an article last week, The Marketing Site featured Brand Haiku, the latest Alexa skill to be developed by XAPPmedia.

Spotify’s Brian Benedik examines shifts in advertising driven by mobile at Advertising Week.

National Public Radio’s Bryan Moffett explores radio industry changes and digital’s role at Advertising Week.

AdLarge Media’s Cathy Csukas discusses changes in advertising trends and technologies at Advertising Week.

Co-founder and CEO of XAPPmedia, Pat Higbie is one of four panelists on tomorrow's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." He shares how XAPP got involved in the advertising industry and mobile continues to alter the landscape of Internet radio.

XAPPmedia’s product lets listeners interact with radio ads via mobile apps using voice responses.

XAPPmedia sponsors an Advertising Week discussion on mobile audio consumer engagement.

Veteran media strategist Mark Ramsey is well known in the audio world. He has worked with companies ranging from Apple and Pandora to Clear Channel and CBS. Mark recently connected with XAPP CEO Pat Higbie over Skype to conduct a 15-minute video interview.

From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."

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