Xtep

Anta and Xtep boost revenue through acquisitions of international sports brands amid stagnating domestic sales. The strategy targets global markets to diversify growth, leveraging foreign brand recognition and distribution networks. Both companies have expanded product lines and customer reach via these acquisitions, addressing challenges in China’s saturated sportswear market.

Mar 2026Nikkei AsiaNews article

Xtep Group launches experience-driven running hubs in Jakarta and Kuala Lumpur as part of its 2026 Southeast Asia expansion. The brand integrates digital platforms with physical spaces to create a self-sustaining ecosystem for runners. This strategy combines inspiration, community engagement, and retail to strengthen its regional presence.

Jan 2026Building the Run: Xtep Charts a New Community Ecosystem in Southeast A - XTEPNews article

Xtep is expanding its community ecosystem in Southeast Asia by integrating local partners and digital platforms. The company introduces new retail spaces and membership programs to foster customer engagement. Xtep’s strategy focuses on blending offline and online experiences for users in the region.

Jan 2026taiwannews.com.twNews article

XTEP introduces a global running campaign encouraging athletes to challenge limits and explore unconventional approaches. The initiative aims to redefine traditional running norms by promoting creativity and unexpected experiences in training and competition.

Apr 2025The Straits TimesNews article