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Yerba Madre

Yerba Madre

Yerba Madre, formerly Guayakí Yerba Mate, is a Sebastopol, California-based company that produces organic yerba mate beverages.

Burbank, CA, US🇺🇸
Founded
1996
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Latest News About Yerba Madre

Yerba Madre Appoints Steve Lesnard as Chief Executive Officer

PR Newswire

Yerba Madre Appoints Steve Lesnard as Chief Executive Officer

Yerba Madre named board member Steve Lesnard chief executive officer, succeeding Ben Mand, effective July 20, 2026. Lesnard is a former...

Jul 20, 2026

Yerba Madre Names Superstar Soccer Bodyguard Yassine Cheuko Official Brand Partner Ahead of 2026 Tournament

Yerba Madre

Yerba Madre Names Superstar Soccer Bodyguard Yassine Cheuko Official Brand Partner Ahead of 2026 Tournament

The company announced Yassine Cheuko, known for his role alongside prominent soccer players, as an official brand partner ahead of the 2026...

Apr 29, 2026

Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition

PR Newswire

Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition

Ahead of Natural Products Expo West 2026 the company unveiled its 2026 innovation slate spanning loose leaf, bottled, canned, sparkling and...

Feb 10, 2026

Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships

PR Newswire

Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships

Guayakí Yerba Mate announced in May 2025 that it is rebranding under the name Yerba Madre, a change the company frames as honoring its...

May 2, 2025

Guayakí Yerba Mate Strengthens Leadership: Promotes Rutledge, Welcomes Mand as CEO to Spearhead Future Growth

Guayakí

Guayakí Yerba Mate Strengthens Leadership: Promotes Rutledge, Welcomes Mand as CEO to Spearhead Future Growth

Guayaki appointed Ben Mand, formerly of Harmless Harvest and Plum Organics, as chief executive officer, while Robyn Rutledge, interim chief...

Mar 21, 2024

Guayaki Raises $75M, SEC Filing Shows

BevNET

Guayaki Raises $75M, SEC Filing Shows

Yerba mate company Guayaki raised $75 million in a funding round, according to a January 13, 2023 SEC filing. Funding databases...

Jan 13, 2023