Founded with a mission to celebrate and support natural hair, You Go Natural (YGN) offers a range of stylish, pre-tied hair accessories designed for individuals with natural hair textures. The company's vision is to empower people to embrace their natural beauty through unique and fashionable hair wraps available in various prints and styles. YGN focuses on providing high-quality, convenient, and aesthetically pleasing solutions for natural hair care, catering primarily to the African American community and other individuals with similar hair types.
Notable figures affiliated with YGN include its founder, Monique Little, who has been instrumental in driving the brand's growth and visibility. The company has garnered attention from several investors and influencers within the beauty and fashion industry. Key achievements include a rapidly growing customer base, positive media coverage, and a strong online presence powered by Shopify. YGN's impact is evident in its contribution to the natural hair movement, offering practical and stylish options that promote self-confidence and cultural pride.