Yijiupi

Yijiupi, a China-based procurement platform serving over 800,000 brick-and-mortar businesses, acquires ZShuaixiao, a competitor specializing in fast-moving consumer goods (FMCG) with a stronghold in southern China. The move targets consolidation in the fragmented online procurement industry, where Yijiupi operates as a key player. ZShuaixiao’s regional expertise and customer base strengthen Yijiupi’s position in the FMCG supply chain.

Mar 2020KrASIANews article

Warburg Pincus leads a **US$100 million Series D+ investment** in **Yijiupi**, China’s top mobile B2B e-commerce platform for fast-moving consumer goods (FMCG). The funding supports Yijiupi’s expansion of its national logistics network, development of new retail solutions, and research and development efforts. The platform connects suppliers and retailers through an on-demand digital marketplace.

Mar 2019Warburg PincusNews article

Yijiupi secures **$100 million in Series D+ funding** from Warburg Pincus. The Chinese consumer goods platform expands its financial backing, following prior investments from Meituan and Tencent. The round highlights continued growth in the fast-moving consumer goods (FMCG) distribution sector.

Mar 2019KrASIANews article

Warburg Pincus leads a $100 million investment in Yijiupi, a China-based B2B trading platform specializing in liquor and expanding into other consumer goods. The funding extends Yijiupi’s Series D round, supporting its growth in the digital wholesale market.

Mar 2019AVCJNews article