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ZenCrate›
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ZenCrate

ZenCrate is the consumer pet-hardware brand of Plug and Play Robotics.

Sunrise, FL, US🇺🇸
Founded
2014
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Contents

  1. 01Competitive Strengths
  2. 02Pricing Strategy
  3. 03Products & Services
  1. 01Competitive Strengths
  2. 02Pricing Strategy
  3. 03Products & Services

Competitive Advantages

ZenCrate differentiates itself by automatically delivering multiple calming stimuli at once: calming music, airflow, vibration dampening, reduced light, and an orthopedic memory-foam bed. The crate activates without a human present, which addresses the common problem of dogs experiencing anxiety when owners are away.

The wooden enclosure is designed to resemble furniture rather than a traditional metal crate, and a battery backup keeps the system running during power outages. The company also emphasizes U.S.-based manufacturing and material safety.

Source: zendogcrate.com

Pricing Strategy

ZenCrate sells primarily direct to consumers through its own website, offering the smart crate in finished and unfinished DIY variants. The company has also used third-party retail distribution, including a partnership with Wayfair announced in 2018.

Early pricing was established through Kickstarter reward tiers ranging from roughly $349 to $399 for a single crate, with higher tiers for multiple units and add-ons such as a WiFi camera. Retail pricing later positioned the crate as a premium pet product.

Source: kickstarter.com

Product Overview

The ZenCrate Smart Dog Crate is a furniture-style enclosure designed to reduce anxiety from separation, thunderstorms, fireworks, and loud noises. Proximity sensors detect when a dog enters and automatically trigger calming music, a motion-activated fan, and owner notifications; an optional WiFi camera and battery backup are also available.

The crate is sold direct to consumers through zendogcrate.com in finished and do-it-yourself unfinished variants, and has been distributed through Wayfair. It is positioned as a holistic, drug-free alternative to anxiety medications and compression garments.

Source: zendogcrate.com