Zero combines CRM-of-record workflows with prospecting, sequencing, deal preparation, and customer-health monitoring so GTM teams share one customer context. Built-in AI agents research accounts, update records, and draft outreach while humans retain approval for customer-facing actions.

The founders' Smartly.io operating background and early traction with AI-native startups support a product aimed at lean teams that want to replace Salesforce-style stacks plus adjacent tools rather than bolt AI onto legacy CRM.

Zero publishes a free trial and seats-and-credits commercial model rather than leading with public list pricing on the homepage. Subscription terms describe seat pricing, credit tiers, and what consumes credits for AI and automation workloads.

The GTM motion targets scaleup B2B teams with self-serve trial plus demo booking, competing against HubSpot, Attio, and Clay on automation depth rather than on a free forever CRM tier alone.

Zero is sold as an AI-native go-to-market operating system covering Prospect, Close, Grow, and Scale motions. Prospecting uses ICP fit and buying signals; Close keeps deal context current; Grow ties usage and conversations to expansion; Scale lets teams build agents around their sales motion.

The workspace includes dialer, email and LinkedIn sequences, Slack answers, CRM imports from HubSpot and Pipedrive, and a 14-day trial with AI-assisted migration for teams leaving older CRMs.