Founded by a team with firsthand experience in leveraging WhatsApp for ecommerce, Zoko aims to empower businesses to seamlessly conduct sales, marketing, and customer support on the platform. Recognizing the untapped potential of WhatsApp's vast user base, Zoko provides tools that enable businesses to manage customer interactions, send updates, and facilitate transactions directly through the app. Their mission is to simplify business communications and enhance customer engagement, targeting the 100 million merchants already utilizing WhatsApp globally.

Zoko has attracted attention from notable investors and industry experts who recognize the transformative potential of their platform. The company has achieved significant milestones, including growing their initial ecommerce venture to a customer base of 200,000 followers. This success demonstrated the viability of their tools and led to the development of a dedicated solution for other businesses. Zoko's impact is evident in its ability to streamline operations for merchants, making it easier for them to connect with customers and drive sales through one of the world's most popular messaging apps.