PrimeLocation is a UK property portal for sales and rental listings from estate agents, letting agents and housebuilders.
PrimeLocation lists properties for sale and to rent across the UK, with searches by location, price, property type and number of bedrooms, alongside sold-price records and a home value estimate tool. Its inventory comes from estate and letting agents and from housebuilders advertising new homes.
The portal is a trading name of Zoopla Limited and is promoted to consumers alongside Zoopla on the same search and valuation technology. Its agent advertising products and display placements fund the service.
| Attribute | PrimeLocation | OnTheMarket | Rightmove | Zoopla | |
|---|---|---|---|---|---|
| Provider | |  |  | | |
| Founded | 2007 | — | 2000 | 2007 | |
| Sells To | Consumers | — | — | Consumers | |
| Pricing Model | Transactional | — | Advertising/Marketplace | Transactional | |
| Ownership | Private | — | Public | Private |
Provider
Founded 2007
Sells To Consumers
Pricing Model Transactional
Ownership Private
Provider
Founded —
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2000
Sells To —
Pricing Model Advertising/Marketplace
Ownership Public
Provider
Founded 2007
Sells To Consumers
Pricing Model Transactional
Ownership Private
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