AdFirst.vc: A venture capital firm co-investing in start-ups, conducting marketing tests, and overseeing KPI-driven strategies.
Location
Limassol, Limassol District, CY
Founded
2017
AdFirst.vc is a venture capital firm that co-invests with other VCs in early and expansion stage start-ups, particularly focusing on Late Seed (Series A) rounds. The firm specializes in AdTech and B2C projects, providing unique marketing due diligence tests to evaluate the market reach and marketing competencies of start-up teams. This approach helps to confirm company capitalization and mitigate marketing risks, ensuring a more informed investment decision.
Notable portfolio companies include BlockBank, Bright Money, Finom, and Honest Bank. Key partners at AdFirst.vc bring significant marketing expertise to the table, overseeing the marketing strategies of their portfolio companies to ensure they meet key performance indicators (KPIs). Their value-add services include continuous oversight of marketing strategies to control KPIs, thus supporting sustained growth and reducing customer acquisition costs for their portfolio companies.
Ad First - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies1
Current Portfolio Count1
Top Investment Stages
Pre-Seed1 (100.0%)
Stage Mix
Pre-Seed 100%
Concentration shown as share of disclosed investments by stage.
