AUA Private Equity Partners, based in New York City, specializes in control and significant minority equity investments in the consumer products and consumer services sectors. The firm focuses on family-owned businesses and companies that cater to the Hispanic demographic within the United States. AUA typically targets the lower-middle market, providing operational expertise and capital to help these businesses grow.

Notable portfolio companies include Lazurite, which has raised $10 million. AUA's team comprises experienced investment and operating professionals known for their successful track records. The firm emphasizes a partnership-first approach and demographic-driven investing, offering unique value-add services such as operational support and strategic guidance to help portfolio companies achieve sustainable growth.