B Heroes

B Holding focuses on early-stage investments, particularly pre-seed and seed rounds, supporting Italian entrepreneurs globally. The firm takes a sector-agnostic approach, employing a flexible evaluation process to identify promising startups. B Holding typically invests in innovative business projects, aiming to establish itself as a key player in Italy's innovation landscape.

As an industrial holding, B Holding offers support to portfolio companies through its ecosystem and platform initiatives. The firm's investment philosophy centers on connecting, investing, and supporting entrepreneurs from day one. Notable portfolio companies include Lupa, which has raised $500,000. B Holding's approach is characterized by flexibility and responsiveness to the needs of early-stage startups.