Bruin Capital invests in companies led by executives who are reshaping the industry’s future.

The Bruin team offers decades of experience developing global companies, and brands along with a vast international network of contacts and resources.

The company embraces change and the opportunities it creates in the industry.

Focused on building a new generation of world class sports, entertainment and media companies… together

Bruin Capital sells its golf simulation company, Full Swing, to Versant Media for **$530 million**. Versant Media, a New York City-based firm, owns cable networks including CNBC, MS Now, and the Golf Channel. The deal marks a strategic shift in ownership for the simulation business.

Jul 2026PEI Private EquityNews article

Versant Media Group acquires Full Swing, a golf simulation company, in a $530 million deal. The transaction expands Versant’s portfolio in interactive sports technology. Full Swing operates digital golf experiences, including virtual driving ranges and simulation software for consumers and facilities.

Jul 2026Springfield Business JournalNews article

Bruin Capital targets technology, content, and service companies supporting the $75 billion global sports industry under CEO George Pyne. The firm shifts focus from team ownership to investing in ‘second-level enablers’ like digital infrastructure and media platforms. Pyne emphasizes backing firms that enhance sports operations through innovation rather than direct asset control.

May 2026Bloomberg TechNews article

Bruin Capital, a specialist sports investment firm, secures a $1 billion capital raise for its new investment vehicle. The funding is led by TJC and 26North Private Equity, alongside other institutional investors. This marks a significant expansion of Bruin Capital’s financial backing for sports-related investments.

Jan 2026The Sports PlaymakerNews article