Selling to schools is one of the hardest parts of building an edtech company. It is critical to have a well thought-out, go-to-market strategy in place to demonstrate the value of your edtech product. This means analyzing the classic 4 P’s of Marketing: place, price, product, and promotion. In some industries, these marketing functions can be separated from sales functions. In edtech, that is impossible.
Demo days are to startup accelerators what turkey is to Thanksgiving. People eat turkey on Thanksgiving because it’s a tradition and it tastes pretty good. That said, most people would argue that filet mignon is tastier than turkey. In the same vein, many people in the tech world have demo day fatig
Darren brings over 25 years of experience in developing, executing, and investing in growth strategies for emerging technology companies. Prior to joining Dreamit, Darren was a Board Member and held various operating positions at CIML LLC, a holding company for Channel Intelligence (acquired by Google). Darren also spent over 10 years as a private equity and venture investor at Actua, an investment and holding company for SaaS-based technology companies, where he served as a Managing Director. D