Fantex, based in San Francisco, offers unique financial services by creating stocks linked to the earnings of professional athletes. The company operates as a securities issuer and online brokerage, allowing investors to trade these athlete-linked securities. Fantex focuses on developing a non-correlated asset category within the sports industry.

As a brand development company, Fantex works with professional athletes to securitize their brand contracts. The firm's innovative approach bridges the gap between sports and finance, providing investors with opportunities to participate in the financial success of athletes. Fantex's platform enables a new form of investment in the sports entertainment sector.