Fifth Quarter Ventures is a financial services company based in Novi Sad, Serbia, specializing in guiding and supporting athletes in maximizing their name, image, and likeness (NIL) rights and other marketing opportunities. The firm focuses on helping athletes pursue and scale their brands through entrepreneurial endeavors, providing a dedicated and results-oriented approach to ensure their clients' success both personally and professionally.

Notable portfolio companies include Better & Better, which has raised $4 million. Fifth Quarter Ventures is led by a team of experienced professionals who bring a wealth of knowledge in sports management and marketing. The firm offers unique value-add services such as brand development, marketing strategy, and entrepreneurial guidance, positioning itself as a full-service sports management and marketing agency committed to maximizing athletes' brand potential globally.