First Financial Bankshares is a multi-bank holding company operating primarily in Texas. The firm focuses on providing comprehensive banking services, including deposits, loans, and fund transfers. Their offerings extend to rural land loans, supporting customers in acquiring agribusiness, farm, or recreational land plots.

The company emphasizes personal service and offers a range of financial products including online banking, credit cards, trust services, and retirement plans. First Financial Bankshares also provides specialized services such as payroll cards and purchase cards, catering to diverse financial needs of individuals and businesses in Texas.