Greycroft is a global venture capital firm founded in 2006, with headquarters in New York City and Los Angeles. The firm focuses on investing in internet and mobile companies across various stages, including Seed, Series A, Series B, and beyond. Greycroft manages over $2 billion in capital and has a diverse portfolio that includes notable companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo.
The firm was co-founded by Alan Patricof, Dana Settle, and Ian Sigalow, who are key partners and decision-makers. Greycroft's investment philosophy centers on identifying and nurturing high-potential startups with innovative solutions. The firm offers unique value-add services to its portfolio companies, including strategic guidance, operational support, and access to a robust network of industry connections. This comprehensive support system helps startups scale effectively and achieve long-term success.
Greycroft - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Total Investments495
Current Portfolio Count263
Total Portfolio Exits14
Top Investment Stages
Seed155 (35.1%)
Series A148 (33.5%)
Series B84 (19.0%)
Series C32 (7.2%)
Series Unknown23 (5.2%)
Stage Mix
Seed 35%Series A 33%Series B 19%Series C 7%Series Unknown 5%
Concentration shown as share of disclosed investments by stage.
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Greycroft - Classification
- Also Known As
- Greycroft Partners LLC
- NAICS
- 520000Finance and Insurance
- 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
- 523900Other Financial Investment Activities
- 523990All Other Financial Investment Activities
- 523999Miscellaneous Financial Investment Activities
- SIC
- 6700Holding And Other Investment Offices
- 6790Miscellaneous Investing
- 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
- NAICS
- 525000Funds, Trusts, and Other Financial Vehicles
- 523910Miscellaneous Intermediation
- 523940Portfolio Management and Investment Advice
- SIC
- 6000Depository Institutions
- 6720Investment Offices
- 6722Management Investment Offices, Open-end