iFly.vc is a seed-stage venture capital firm focusing on technology-enabled transformation across traditional industry value chains, with an initial emphasis on commerce. The firm typically invests in seed rounds, though it has participated in later-stage funding as well. iFly.vc primarily serves customers in California and seeks to support underdog entrepreneurs tackling unglamorous yet impactful opportunities.

Notable portfolio companies include Weee!, an online Asian and Hispanic grocery platform that has raised over $500 million, and Camp Six, a direct-to-consumer outdoor gear brand. iFly.vc's investment philosophy centers on discovering value in unsexy sectors and avoiding herd mentality. The firm aims to assist gritty entrepreneurs in embracing unconventional yet significant opportunities in technology-enabled businesses.