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Home›
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J12
AddedFeb 17, 2024
UpdatedJul 22, 2026
J12

J12

Operating

Early-stage investment provider for AI-focused startups, supporting innovative founders in various sectors.

Location
Stockholm, Stockholm County, SE
Founded
2020
Firm
Compare
Portfolio
Employees
Website

J12 is an early-stage investment firm focused on AI-driven startups, particularly those developing software infrastructure to enhance data accessibility and AI applications for enterprises, consumers, and healthcare. They typically invest in pre-seed and seed rounds, supporting founders with innovative ideas and strong determination.

Notable portfolio companies include Deasie, Rely.io, and Sturdy, with raised amounts of $2.9 million, $3.2 million, and $1.5 million respectively. J12 emphasizes backing founders with exceptional ingenuity and curiosity, offering strategic support to help them navigate early-stage challenges and scale their ventures effectively.

J12 - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments5
Current Portfolio Count4
Total Portfolio Exits0

Top Investment Stages

Pre-Seed3 (60.0%)
Seed2 (40.0%)

Stage Mix

Pre-Seed 60%Seed 40%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Deasy Labs logo

Deasy Labs

Rely.io logo

Rely.io

Sturdy logo

Sturdy

Codeball logo

Codeball

NewShades logo

NewShades

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J12 - Classification

Also Known As
  • J12 Corporation
NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified