Microtraction: An investment platform for African startups, offering career opportunities and benefits.
Location
Lagos, NG
Founded
2017
Microtraction is a pre-seed investment platform focused on African technology startups. They typically invest $100,000 in early-stage ventures with technical founders, targeting globally relevant high-growth technology businesses in billion-dollar markets. The firm seeks capital-efficient startups with clear revenue models and products that solve distinct problems.
Notable portfolio companies include 54Gene, Afropolitan, Cowrywise, and Treepz. Microtraction's investment philosophy emphasizes smart, resourceful founders and companies with identified target customers. They provide funding primarily through seed and pre-seed rounds, supporting entrepreneurs in building innovative solutions for the African market.
Microtraction - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages