Home
Loading

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

Get in touch

  • Contact

  • Request a demo

  • Request data updates

  • Add a company

Research

  • Companies

  • Investors

  • People

aVenture

  • Sitemap

  • Feature requests

Member

Backed by

© aVenture Investment Company, 2026. All rights reserved.

San Francisco, CA, USA

Privacy Policy

aVenture Investment Company ("aVenture") is an independent research platform providing detailed analysis and data on startups, venture capital investments, and key industry individuals. It is not a registered investment adviser, broker-dealer, or investment advisor and does not provide investment advice or recommendations. The data provided by aVenture does not constitute recommendations or advice, whether by methodology, analysis, AI-generated content, or a statement written by a staff member of aVenture.

aVenture is not affiliated with any of the people, companies, organizations, government agencies, regulatory bodies, or investment funds we provide coverage for on this site unless explicitly stated otherwise. Users assume full responsibility for decisions made based on information obtained from this platform. Links to external websites do not imply endorsement or affiliation with aVenture. Any links that provide the ability to invest in a primary or secondary transaction in a company are for convenience only and do not constitute solicitations or offers to buy or sell an investment. Investors should exercise heightened precaution and due diligence when investing in private companies, especially those not independently audited.

While we strive to provide valuable insights with objectivity and professional diligence, we cannot guarantee the accuracy of the information provided on our platform. Before making any investment decisions, you should verify the accuracy of all pertinent details for your decision. To the fullest extent permitted by law, aVenture shall not be liable for any direct, indirect, incidental, consequential, or financial damages arising from use of this site, whether by consumers of its contents directly or by persons or organizations covered by our research, even if we are advised of the possibility. Our best-efforts processes and correction request forms do not create a warranty or duty of care.

Profiles on this platform may include content generated in part by large language models (LLMs, artificial intelligence) that aggregate publicly available sources (e.g., SEC EDGAR, public filings, press releases). Source attribution is provided where known; always verify statements and claims here against original sources before relying on any data. Content on our site may contain inaccuracies, omissions, or what are commonly called 'hallucinations' if generated in part or in full by AI / LLMs. The risk can also exist even when content is written by a human, as internal and third-party sources may also have inaccuracies for the same or different reasons. While we randomly audit a proportion of content, this is not exhaustive.

We recommend that an independent auditor be hired to verify the accuracy of the information before relying on it for any sensitive decisions. By accessing this platform, you agree not to rely solely on any information generated by AI, aggregated, or sourced or written otherwise on this site, for investment, financial, or other decisions. aVenture assumes no responsibility for inaccuracies, omissions, or hallucinations. You must independently verify all data from primary sources. Use of this platform constitutes your waiver of claims for reliance-based damages, including negligent misrepresentation. To report an error, request a correction, or dispute information about a company or individual, contact us via our request data updates form.

Loading homepage
Loading
Loading
Home›
Research›
Investment Firms›
Plus Capital
AddedFeb 13, 2024
UpdatedJun 28, 2026
Plus Capital

Plus Capital

Operating

Plus Capital: Trusted venture advisory for celebrities, offering capital investing and endorsement equity.

Location
Marina del Rey, CA, US
Founded
2013
Firm
Compare
Portfolio
Fundraising
Employees
Website

Plus Capital is a venture advisory firm that focuses on providing venture capital investing and equity for endorsement opportunities, specifically targeting elite artists and athletes from the film, television, music, and sports industries. The firm typically engages in various investment stages, including Series A, B, C, D, E, and G rounds, as well as Convertible Notes and Seed investments.

Notable portfolio companies include Avaline, AvantStay, BetterUp, Connected Cannabis, DanceOn, Happiest Baby, Homebase, HumanCo, Iris Nova, Lyra Health, Madefire, MoonPay, Pachama, Sunday, Tecovas, Vivrelle, and Wevr. Plus Capital is distinguished by its unique value-add services that leverage celebrity endorsements to enhance the growth and visibility of its portfolio companies.

Plus Capital - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments25
Current Portfolio Count20
Total Portfolio Exits2

Top Investment Stages

Series A8 (38.1%)
Series B7 (33.3%)
Convertible Note2 (9.5%)
Series C2 (9.5%)
Series D2 (9.5%)

Stage Mix

Series A 38%Series B 33%Convertible Note 10%Series C 10%Series D 10%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Vivrelle logo

Vivrelle

Pachama logo

Pachama

MoonPay logo

MoonPay

AvantStay logo

AvantStay

BetterUp logo

BetterUp

HumanCo logo

HumanCo

Homebase logo

Homebase

Avaline logo

Avaline

Sunday logo

Sunday

Lyra Health logo

Lyra Health

Tecovas logo

Tecovas

Connected Cannabis logo

Connected Cannabis

Naadam logo

Naadam

Iris Nova logo

Iris Nova

Stem Disintermedia logo

Stem Disintermedia

dosist logo

dosist

Sweetgreen logo

Sweetgreen

Madefire logo

Madefire

Happiest Baby logo

Happiest Baby

Wevr logo

Wevr

DanceOn logo

DanceOn

Kettle & Fire logo

Kettle & Fire

Plus Capital - Similar Investment Firms

Plus Capital logo

Plus Capital

pluscapital.co.in

Everplus Capital logo

Everplus Capital

everplus-cap.com

Plus Eight Equity Fund logo

Plus Eight Equity Fund

plus8equity.com

Beyond Capital logo

Beyond Capital

joinbeyond.co

Next Play Capital logo

Next Play Capital

Wwventures logo

Wwventures

wwventures.io

Plural VC logo

Plural VC

plural.vc

Partners Investment logo

Partners Investment

Start Capital logo

Start Capital

start-capital.com

23 Capital logo

23 Capital

23-cap.com

Eleven Ventures logo

Eleven Ventures

Partner Ventures logo

Partner Ventures

partnervc.com

NightCapital logo

NightCapital

nightcapital.com

Valia Ventures logo

Valia Ventures

valia.vc

CapitalX logo

CapitalX

Plus Capital - Classification

NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end