Adriaan has more than 25 years of private capital market investing and fund management experience. He was a partner at Glouston Capital Partners (formerly Permal Capital), where he served on the Executive Committee and co-managed the Investment Team.
Sam brings an entrepreneurial approach to corporate development, venture financing, and M&A strategies. In 2020, Sam led 11 acquisition deals for Outside Interactive.
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Tracer nabs $18.1 to aggregate and normalize business data
Tracer raises $18.1 million in a Series A round to expand its data aggregation and analytics business. Its platform combines advertising, sales, customer and web traffic data, adds business context, and delivers results to spreadsheets, emails, databases and dashboards. Co-led by NewRoad Capital Partners, Progress Ventures and BDMI, the funding will support technology scaling, sales hiring and client success; Tracer serves more than 200 customers, including Sanofi, Papa Johns, Headspace and Condé Nast.
Aug 2023TechCrunchNews article
Progress Ventures
Progress Ventures: An early-stage investment fund specializing in ad tech and digital media markets.