Provenance is a Los Angeles-based growth stage investor focusing on digitally-intensive, direct-to-consumer brands. The firm employs an analytically driven investment strategy, targeting companies with high customer lifetime value and potential for multi-channel expansion. Provenance typically invests between $5-$50 million to catalyze growth in their portfolio companies.
Notable investments include Knot Standard, Makeup by Mario, MeUndies, and Ten Thousand. Provenance leverages pioneering analytics and global operational expertise to support founders on their growth journey. The firm's unique approach combines timeless brand-building principles with cutting-edge analytics to create value for their portfolio companies in an ever-changing market landscape.
Provenance - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Total Investments6
Current Portfolio Count6
Total Portfolio Exits0
Top Investment Stages
Series Unknown2 (33.3%)
Private Equity1 (16.7%)
Series A1 (16.7%)
Series B1 (16.7%)
Series C1 (16.7%)
Stage Mix
Series Unknown 33%Private Equity 17%Series A 17%Series B 17%Series C 17%
Concentration shown as share of disclosed investments by stage.
Provenance - Similar Investment Firms
Provenance - Classification
- Also Known As
- Provenance Management Co., LP
- NAICS
- 520000Finance and Insurance
- 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
- 523900Other Financial Investment Activities
- 523990All Other Financial Investment Activities
- 523999Miscellaneous Financial Investment Activities
- SIC
- 6700Holding And Other Investment Offices
- 6720Investment Offices
- 6722Management Investment Offices, Open-end
Show 2 more industry codes
- NAICS
- 525000Funds, Trusts, and Other Financial Vehicles
- SIC
- 6000Depository Institutions