LA-based investor, Provenance, partners with high-CLV, D2C brands for growth and multi-channel expansion.
Location
Beverly Hills, CA, US
Founded
2017
Provenance is a Los Angeles-based growth stage investor focusing on digitally-intensive, direct-to-consumer brands. The firm employs an analytically driven investment strategy, targeting companies with high customer lifetime value and potential for multi-channel expansion. Provenance typically invests between $5-$50 million to catalyze growth in their portfolio companies.
Notable investments include Knot Standard, Makeup by Mario, MeUndies, and Ten Thousand. Provenance leverages pioneering analytics and global operational expertise to support founders on their growth journey. The firm's unique approach combines timeless brand-building principles with cutting-edge analytics to create value for their portfolio companies in an ever-changing market landscape.
Provenance - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies6
Current Portfolio Count6
Top Investment Stages
Series B2 (50.0%)
Series A1 (25.0%)
Series C1 (25.0%)
Stage Mix
Series B 50%Series A 25%Series C 25%
Concentration shown as share of disclosed investments by stage.
